Want "Help with Breastfeeding" - don't trust Google!!!!

April 1st, 2009 by Diane Sam

Picture this ... it's late at night. You're an exhausted new mom, having trouble with breastfeeding. In deperation you type in "help with breastfeeding" hoping to find encouragement, information, support, maybe some words of wisdom from a lactation consultant or La Leche League. What do you find? Well, in the right hand side of the Google results pages (the paid Ads), here's what you'll get:


Sponsored Links

  1. Breastfeeding Help

    For Formula Feeding Options Try Soy
    Based Enfamil Solutions - With DHA!
  2. Breastfeeding Help

    Breastfeeding Articles & Tips
    At Todaysparent.com.
  3. Help With Breastfeeding

    Get articles and advice about your
    baby from Dr. Paul ™…

2 out of 3 of these will link you directly to ads for formula, as if to say:  hey,.....you don't need help to breastfeed, what you really need is to give up breastfeeding all together and use our product!  Notice the slick and misleading claim of the 3rd link....."get articles and advice about your baby from Dr. Paul".... wow! how re-assuring.. .advice from a Doctor... NOT!!!!  It goes DIRECTLY to a formula ad. But it's even more insidious than that - it goes to ad for a "lactose free" formula, and says it's for "when the problem is fussiness, gas, diarrhea". Wouldn't that lead a discouraged new mom to think that maybe the problem is her breastmilk, and maybe she needs to try this supposed "fix all" formula? Give me a break.

Google, this is the new age of corporate responsibility. You can do better than that. Abide by the World Health Organizations International Code of Marketing of Breastmilk Subsititutes and refuse to run these types of misleading and downright insidious ads.

If you agree with me "sign" below by adding a comment and I'll send it off to Google!  Thanks!

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Wendy Armbruster Bell said:

I never saw this post last April... been meaning to blog about this myself. I want to see the day when the WHO Code is LAW in both Canada and the US so we can nail all these unscrupulous and greedy corporations to the wall. This REALLY gets me hot under the collar!

January 7th, 2010 3:43pm

Diane Sam said:

Thanks for the comment Wendy! This stuff gets me hot under the collar too. I saw a tweet today that said "I hate this damm culture". That's what I feel like today. I remember how vulnerable I felt right after childbirth and this is exactly when these types of marketing pieces are targeting these moms.

January 7th, 2010 4:55pm

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