Merchandizing....

MoBoleez hats are a brand new product category (breastfeeding hats? What are they?), so it may take some effort to educate your customers about this product category. That's where the fun comes in!

People love new ideas, and learning about new products, especially fun practical ones. The hats come in a cute little hat box, that can be hung on a peg, or stacked. The vinyl bag shows off the illustration on the top, so ensuring that is visible can grab customer's attention. However, we also recommend having an open hat hanging or put on a table, so people can readily feel how soft the fabric is, and see how wide the brim is compared to the tiny little head!

Resources

• Every new customer receives a free 5X7 photo with photo frame. MoBoleez hats will sell much better with a photo - otherwise customers won't 'get' what they are for! If you don't have your photo/frame, contact us at customerservice@moboleez.com and we'll send you one!
  
• Rack cards available. Great for a point of sale or a handout/promotion tool for you.
  
• Display cases - for large orders, we have floor displays available. Contact us for more info: customerservice@moboleez.com
  

As a new brand, MoBoleez is actively working on marketing and brand building activities. If you are interested in working with us on this, please let us know.

Don't forget to check out our press/media page to see all our latest press coverage. We are working hard to promote MoBoleez!

Posters

Studies show that this generation of moms is yearning to return to a simpler, more  style of parenting and feeding, including nursing. If your store is trying to appeal to and support breastfeeding moms, you'll want to include some fun, pro-breasfeeding images in your store. Feel free to download and print the following posters for your store (large files, suitable for printing):

• Cafe Au Lait - shows 3 moms casually nursing (with their MoBoleez hats!), in a modern cafe setting!
  
• Outdoor shot of a nursing mom.
  
• Cute breastfed Canadian baby - great poster celebrating the breastfed Canadian Baby!
  
• "I never knew Pumping could be this Easy" - a fun shot of a mom pumping breastmilk. Contact Wendy at PumpEase, and she can provide you with the full print-ready graphic.