My American Friends and Sarah Palin

November 5th, 2008 by Diane Sam

Momtrepreneurs working together

So a few weeks ago, I announced that the US Vice Presidential candidate, Gov. Sarah Palin, had received a MoBoleez breastfeeding hat as part of a "Grandma VP" baby shower. A lot of people are wondering how a small Canadian business ended up getting a hat to such a high profile mom. It's simple really. It's the power of moms working together.

MoBoleez is part of a co-op style marketing group that operates a showroom in Atlanta, GA, called the Mama Mia Group . About a month ago, one of the group's founders, Suzanne Longacre, gave me call about a "top secret" marketing opportunity. She didn't even tell me who we were trying to give the products too! Just that it was someone famous, who was in the news a lot lately. Would I be interested in being in on this "top secret" product giveaway. I felt like I was on a stealth mission! Lots of things rang through my head..... like who are they giving these products to, and why are they so secretive? who is in the news a lot? is she the kind of mom I'd llike my hats to be given to? ....are they even going to be able to do this?????

But, the bottom line came down to Moms working together. The key to this deal was that I knew Suzanne personally, I'd shared a few laughs (ok, a lot of laughs) with her as we worked a few trade shows together. Her time and money were on the line in this too. That was crucial to me. As a consumer products business, I get calls and emails everyday from companies wanting me to advertise with them, 'gift' some rich celebrity, etc... but, with Suzanne, and the moms from the Mama Mia group, I knew they were a bunch of hard working moms and we were in this together. Their time and money was at risk too!

Last night, US President-elect Barrack Obama made a stirring speech saying "Change is coming to America". Maybe some of that change will come from moms working together to make this world a better place, to support each other in their dreams and enterprises. The "mom market" is a multi-billion dollar market in N. America, and research shows that women are involved in, if not the main decision maker,  in most of the household purchases. The hand that rocks the cradle really does rule the world. We can decide to support other mom-preneurs who are working hard to build a solid business that supports their family, and grows our economies. We can decide not to buy poor quality, made-in-China, mass market goods in favour of products that are lovingly designed, made, marketed and produced by other moms.

And don't think I'm a trade protectionist, or have any problems with global trade. I don't. I think it makes us all prosperous. There can be high quality goods made anywhere in the world. Women are starting up small enterprises all over the world, and I respect them and try to support and encourage them any way I can. I met a Kuwait mom online and now she sells MoBoleez hats in her baby shop in Kuwait. She has dreams for her daughter and loves her family. Many of the retailers that first took a chance with MoBoleez, a new product on the market, were small mom-owned baby and gift shops. My distributor in Australia is a lady who quit her high paying job to operate her baby supply company from her home after having a difficult childbirth with twins. My UK distributor is a mom who loves breastfeeding, and wants to offer moms in the UK products that will encourage breastfeeding. We all have a story to tell. We are all in this together. 

The power of moms working together is enormous. With the connection and information dissemination power of the Internet, the joint consumer power of moms, and the passion that moms have for doing what's best for their families, maybe moms working together really can change the world.

So, here's a shout out to the "mompreneurs" in the Mama Mia showroom I've been working with for the last year or so. Thanks for showing me the power of moms working together! 

.. and thanks for the laughs .... 

P.S. that's my friend Suzanne from Suzibella in the picture, just after she gave the products to Sarah Palin. Hilarious, eh? She looks so 'stealth'.....





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Wendy Armbruster Bell said:

Great post Diane. You certainly have a way with words....maybe you can convince the Mamas to let me in the showroom too!

November 5th, 2008 2:12pm

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