"Is Breastfeeding in Trouble?" - A Must Read!!

May 14th, 2008 by Diane Sam

Magazine Article Review

Mothering magazine publisher and editor, Peggy O'Mara, just received a "Maggie" award (apparently the magazine industry equivalent of an Oscar) for her article called "Is Breastfeeding in Trouble?" about how breastfeeding is undermined by the inaccurate information provided by mainstream media and the unethical marketing practices of formula companies.

I think it is a fantastic and fascinating article. Peggy is a strong breastfeeding advocate and takes on the mainstream media and the formula companies. Check it out!  (link below)

As owner and founder of this company, and a huge lover of breastfeeding, I think these types of advocacy articles need as much exposure as they can get. I suspect Peggy would not necessarily be supportive of MoBoleez, as she says "A breastfeeding mother doesn't need to cover up while breastfeeding in public, or ask permission to breastfeed, or buy new products in order to do so. ".  But, contrary to what you might think, I am supportive of her, and agree with her overall message. MoBoleez hats are for celebrating and having fun with breastfeeding, for helping moms feel comfortable and putting a smile on their face. And she's right - you don't really need to buy much of anything to be a mom. You don't  need to buy special maternity clothes, you don't need to buy nursing tops, or nursing necklaces, you don't need to buy fancy slings to carry your baby, or even cribs for them to sleep in.

My company exists as a creative response to wanting to cover my breast, shield my baby's head from the sun, while not necessarily hiding the fact that I was breastfeeding. In fact, it exists as fun celebration of nursing, a way for moms to have fun with the whole process. I think the same is true for a lot of companies in the maternity/nursing or baby products industry - nobody really "needs" a product like a "PeePee Teepee" for example, but it's kind of fun, isn't it? 

Charming nursing necklaces, fashionable nursing tops, beautiful maternity fashions are all creative responses to our love of our changing bodies, our babies, our entry into the life-changing journey of motherhood. Like a MoBoleez hat, they are a way to have fun, celebrate and adorn ourselves as moms.

So the bottom line for us is for moms to breastfeed their babies, and celebrate their journey into motherhood with whatever strikes their fancy.  

Go Peggy Go! 

Check out her winning editorial at: 



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